Do Well Campaign
Challenge
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The challenge for this campaign was to connect with attendees for a week of wellness to boost event ticket sales, draw attention to the new Event Collections pages on Eventbrite, and honor and amplify wellness creators on the platform.
Solution
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The solution for Do Well was a multi-channel campaign spanning brand design, email, paid/organic social, and product, in partnership with brand, product, and marketing teams. This campaign resulted in a 15% increase in site traffic to the collections pages and $25k in gross ticket fees over the week.
Creative north star
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Lean into the adventurous side of the Eventbrite brand, creating an empowering and welcoming campaign through bold, expressive type and color as well as dynamic layouts and true-to-life photography.
Role
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Eventbrite Creative Director
In-house team
Brand identity
Logo design
System development
Copywriting
