Coffman Labs Identity
Challenge
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There is no shortage of large luxury audio brands in the mainstream market with big budgets and large-scale manufacturing. For niche audio brands like Coffman Labs, breaking into this industry isn’t about money but quality. Coffman Labs isn’t looking to challenge these brands; they are looking to challenge themselves and forge a space in the market offering the most authentic-sounding, US-designed, and manufactured tube headphone amplifier available.
Solution
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The Coffman Labs headphone amp is subtle. It doesn’t overwhelm a room or demand attention. In fact, from the outside, it’s truly quiet. On the inside, there is intensity, an individual sound experience that’s warm and true to life.
The solution for Coffman Labs captures a subtly, with crescendo moments held for bold type and layout that mirrors the tactile experience of headphone audio. The marks and color palette feel at home in the luxury Hi-Fi industry, with subtle design and layout cues that instill a sense of history and quality in the brand.
Creative north star
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Create an audio brand that appeals to the decerning audio connoisseur, with a look and feel that mirrors the quality and refinement of the products. The brand should look established but niche and understated. Customers should feel they are getting a truly original, quality product through design.
Purpose
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At Coffman Labs, we are designers and makers, but at our core, we are passionate audiophiles. Like any passion, some will say, why spend the money? Why spend the time? You can’t rationalize passion; it just is. Passions are authentic and deeply personal. We thrive on passion and are driven by a no-compromise commitment to sound design.
Role
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Freelance
Design / Creative direction
Brand identity
Logo design
System development
Copywriting
Site design
