Ebb & Flow Identity
Challenge
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Create a holistic yoga studio brand that feels free, open, and welcoming. For the uninitiated, yoga can feel intimidating. The challenge for ebb & flow is making yoga accessible and empowering to a female-focused audience of all ages and stages.
Solution
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The solution for ebb & flow is the balance between an organic, calm aesthetic and a refined design sensibility. The look and feel works to capture an openness that mirrors the tide of life and the purpose of empowering and challenging the individual while meeting them where they are.
Creative north star
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Lean into an organic, calm, and pastoral aesthetic with a modern design sensibility. It should look and feel welcoming and have a minimal barrier to entry.
Purpose
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The ebb and flow is a state of being we all share; it’s organic and individual. We believe that yoga finds you, wherever you are or whatever stage you’re in. We're here for your kind of flow.
Role
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Freelance
Design / Creative direction
Brand identity
Logo design
System development
Copywriting
Site design
