Flycon Music Creator Conference

Goal

Post Flycon acquisition, develop a refreshed visual system for the yearly Flycon music creator conference, bringing promoters and venue managers together to network, share ideas, and skillshare.

Creative Direction

Both Eventbrite and Flycon have unique visual systems and customers, and Flycon explicitly supports the music industry, which focuses on brand authenticity, being trustworthy, and not selling out.

Color is instantly recognizable and an excellent opportunity to marry the two brands. Using a custom gradient, we’ll create a fresh, refined look and feel with varied layouts, bold typography, and messaging to bring an edge to the visual assets forging a place for Eventbrite in the music event space.

Role

Eventbrite Creative Director 

In-house team
Brand identity
Logo design
System development
Copywriting

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