Flycon Music Creator Conference
Goal
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Post Flycon acquisition, develop a refreshed visual system for the yearly Flycon music creator conference, bringing promoters and venue managers together to network, share ideas, and skillshare.
Creative Direction
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Both Eventbrite and Flycon have unique visual systems and customers, and Flycon explicitly supports the music industry, which focuses on brand authenticity, being trustworthy, and not selling out.
Color is instantly recognizable and an excellent opportunity to marry the two brands. Using a custom gradient, we’ll create a fresh, refined look and feel with varied layouts, bold typography, and messaging to bring an edge to the visual assets forging a place for Eventbrite in the music event space.
Role
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Eventbrite Creative Director
In-house team
Brand identity
Logo design
System development
Copywriting