ReMixer Community Event Series
Goal
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Destigmatize mental health issues and foster connection in partnership with The Born This Way Foundation, providing GenZ attendees with actionable tools and resources to combat social isolation, culminating in a live event in LA and NY featuring local wellness creators on Eventbrite’s platform.
Creative Direction
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Gen Z is cautious of rigid, overly polished, inauthentic brands that talk and don’t do. The journey to connection is powerful, and we all take different paths. Using organic linework, bold color, and varied layouts inspires action. It creates a sense of authenticity, excitement, fun, and flexibility, allowing us to participate in the movement, support attendees, and let our efforts do the talking.
Role
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Eventbrite Creative Director
Agency / In-house collab
Brand identity
Logo design
System development
Copywriting
