Reconvene creator community event series
Goal
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Build an events program to foster a thriving event creator community focusing on skill-share and networking. Creating a family of brands around Reconvene (yearly summit), bringing together creators across the platform. Reconvene Sessions is an always-on monthly virtual event for thought leadership, proving Eventbrite as a trusted partner and authentic advocate for event creator success.
Creative Direction
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Event creators are passionate about building attendee communities and are professional business owners that expect growth.
The look and feel should be refined, professional, and welcoming. Using bold layouts and color to inspire action, honor, and amplify the creators on the platform by featuring them boldly and prominently.
The visual approach uses a circle to connect to the parent Eventbrite brand and as a device calling attention to the creator featured.
Role
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Eventbrite Creative Director
Agency / In-house collab
Brand identity
Logo design
System development
Copywriting
