Heart of Gathering
Doc Video Series
Goal
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Develop a series of event creator-focused videos that honor and amplify creators, humanizing them and proving Eventbrite’s commitment to the success of creators.
Creative Direction
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Event creators are a special breed. They are passionate, creative, and brave, and they have bold and unique stories to tell.
Lean into a Cinéma Vérité documentary style focusing on the creator to let their unique event and story shine through. Create space for them and keep the Eventbrite brand minimal. Focus on the environment, the texture that surrounds them every day.
Role
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Eventbrite Creative Director
Agency / In-house collab
Brand identity
Logo design
System development
Copywriting