Brand Studio
Identity System
Goal
—
To instill a sense of pride and create company-wide awareness of the brand studio team. Design and develop a team brand committed to refined but impactful design used in all Brand Studio communications, promoting the value, impact, and craft across Eventbrite.
Creative Direction
—
The in-house designers and copywriters at Eventbrite are a multi-faceted, multi-discipline group that is the face of our brand, delivering inspirational work that pushes our brand forward. We should promote and celebrate the value and impact we have.
Lean into a one-color look and feel focused on concept, impact, and forward-thinking system development. Our identity will utilize bold layouts with refined typography, capturing the multi-faceted spirit of our team and showcasing the value of design in fostering excellent brand work.
Create a clever, bold, flexible mark that speaks to the creativity and capabilities of the team.
Role
—
Eventbrite Creative Director
In-house team
Brand identity
Logo design
System development
Copywriting
