My philosophy on brand, what makes for good design, and my thoughts on leadership

WHAT IS BRAND

The sum total of customer brand perception shaped each day through every brand experience and interaction.

WHAT IS DESIGN

Design is creative problem-solving on a human level, delivering solutions that challenge, inspire, and empower customers while striving for brand differentiation and business growth.

Design should not be siloed; the best work comes from collaboration and close partnership, focused on doing the right thing, not being right.

LEADERSHIP STYLE

I have extensive experience managing multi-disciplinary creative teams with specialties in traditional Branding, Video/Motion Graphics, Copywriting, and UIUX.

Great work comes with ownership and a strong focus on career growth. Providing a safe environment to make mistakes, form opinions, and thrive.  

I am a zero-ego manager who leads with empathy and respect.